Bulleit is a growing brand owned by the largest beverage alcohol company in the world, Diageo. Bulleit has certainly made a name for itself in the last 14 or so years. A lot of Bulleit’s growth has to do with being embraced by the ‘craft’ cocktail movement that has taken place in the last decade. I don’t have a plethora of facts to back that up admittedly but if you have been paying attention at your local upscale watering holes I think you’ll agree.
The first product produced under the Bulleit brand was Bulleit Bourbon, a high rye grain bill made for Diageo by Four Roses distillery in Lawrenceburg, KY. Seagrams owned Four Roses since the early 1940’s, and purchased the Bulleit brand name in the late 90’s. Upon hitting hard times due to a diluted portfolio, Seagrams was purchased by Vivendi, who then sold it’s whiskey brands to Diageo. Whew (almost done)! Diageo then sold Four Roses to Kirin out of Japan, but kept the Bulleit brand name, which was distilled at Four Roses under contract. That contract continues to this day for Bulleit brand bourbons.
In the last year and a half, Bulleit expanding portfolio saw the introduction of a rye whiskey produced by Midwest Grain Products (MGP, formerly LDI). In the last month they’ve released a 10 year old version of namesake Bourbon. The subject of this review is the company’s orange labeled flagship as well as the new 10 year old. Let’s get to tasting shall we…….
Bulleit Bourbon Frontier Whiskey, 45% abv (90 Proof), $25/bottle
Color: Medium Amber/Deep Orange
Nose: Caramel, fragrant and sweet orange rind, clove, vanilla, spiced honey, hints of banana, and wet stone. The nose is crisp, mildly floral, and razor sharp.
Palate Caramel and vanilla up front but overcome quickly by cinnamon red hots, orange rind, and clove. Healthy spices here but with an attitude that is not overly aggressive nor too “hot”.
Finish Cinnamon, vanilla, lingering earth/minerality and barrel.
Overall: One sip and you’ll see why Bulleit is loved by cocktail enthusiasts. It’s clean and sharp leaning towards the drier side of things on the palate. As a neat sipper it works very well and offers versatility in a shaker to boot. Much like Four Roses Small Batch, when used to make an Old Fashioned or Mint Julep, the fruit and spice notes really come through. This one is not very frontier like at all, and that’s probably a good thing.
Sour Mash Manifesto Rating: 8.4 (Very Good)
Bulleit 10 Year Old Bourbon Frontier Whiskey, 45.6% abv (91.2 Proof), $45/bottle
Color: Medium Amber/ Deep Orange/ Copper
Nose: Stickier, richer and fuller on the nose than little brother. Caramel candy, maple sugars, vanilla, citrus rind, black tea, clove, and a healthy backbone of wood.
Palate Caramel and vanilla wrapped around a fruity core of orange and red apple. The wood notes ramp up quickly at mid palate. Barrel spices abound (cinnamon, clove, and a bit of licorice bite) without being overly dry.
Finish Big barrel spice and wood notes. Subtle caramel sweetness. Moderate length.
Overall: Certainly the oak influence is ramped up considerably as you would expect, but not overly so. It’s a bit sweeter, richer, and bolder than the younger Bulleit. It’s also a great sipper neat, with a splash, or with a cube. I found the fruitier and sweet spice notes more pleasing to my palate on the whole, but keep in mind the $20 price difference. Is it worth it? If you are a Bulleit fan or a fan of drier bourbons I’d recommend this one.
Sour Mash Manifesto Rating: 8.7 (Excellent)