Happy New Year! I hope that 2014 was kind to all of you. If it wasn’t –fear not! Simply resolve to make 2015 your best year yet. I’m going to work hard to do the same for me and my family.
There is one a regret I have for last year. I’m very disappointed with my lack of activity on Sour Mash Manifesto. If you’ve visited in the last 12 months you’ve probably read numerous excuses from me. I’ll refrain from making any specific promises, but I do intend to make Sour Mash Manifesto worth your time in 2015. I’m very grateful that you have stuck with me in spite of the snail’s pace of new content.
As I look back on 2014 from a whiskey point of view, I am a little disappointed to be honest. Not about a lack of great whiskey, mind you. There’s some awesome stuff out there. I’m not even overly concerned about escalating prices. Sure, I hate paying more for whiskey, but I adjust my expectations accordingly (probably like you do). What has really disappointed me is all this clamoring for limited releases, rare whiskey, and the constant questioning of “which one’s better, which one should I buy?” The whiskey loving community is so overcome with finding these limited and rare bottles that little else seems to matter. I’m worried we are forgetting to appreciate all that is readily available.
Bloggers must take the bulk of the blame for fanning these flames. I’ve come across as the head of the Pappy Propaganda Parade at certain points over the years (Guilty!). Yes I feel the 15 year is one of the great whiskeys on the planet, I truly do, but it’s all a bit much. Ironically this contributed a bit to the inactivity here. Why pile on to this fervor?
As an aside – I recommend ignoring every review you see on a Van Winkle, Buffalo Trace Antique Collection (BTAC), Four Roses Limited, etc. If you want to secure these rare releases I’d start making friends with a few local merchants. Find out how the store determines who gets a bottle of these highly sought after whiskeys. Then spend your money with the one or two that you feel give you the best shot. You’ll have to talk to owners and buyers at the stores and get a good “read” on that. Show the store that you are committed to giving them your business, and ask them to do the same. Like anything in life, ask for what you want, but be realistic about it (they can’t satisfy everyone). If the store is one that uses a list – get on it and be patient. When you have the opportunity, buy it.
Back on track……
The answer for me and for Sour Mash Manifesto is to get back to basics. That means focusing the majority of reviews on products with at least some moderate availability. There are so many gems out there that are overlooked while we scan for scan for labels of old men or deer antlers. I’m going to shed more light on those whiskeys. Some limited releases will find their way on the site from time to time, but less often. As a result, Sour Mash Manifesto won’t be your best place to find the latest ratings on the 2015 BTAC or Limited Edition Four Roses. For that information there are a ton of other great resources.
Another area I’ll be looking at more closely is “craft”/“micro” whiskeys. I hate both of those terms, but this segment of the industry continues to grow and evolve into a category on its own. It represents a lot of younger whiskeys, regional styles, and more unique grain bills and recipes. Fear not bourbon lovers – this won’t be a micro-only site, but I do wish to help wade through some of this stuff on the shelves.
Honesty, I’ve never had an original idea when it comes to Sour Mash Manifesto. I just talk about what has my attention. Other bloggers and industry folks have stated the same as I have above. I’m not trying to grandstand or act above the fray, and I don’t begrudge others that feel differently. Clearly people want to know what enthusiasts think about certain whiskeys.
To put my thoughts in perspective, consider for a moment that I’m sipping a beautiful Eagle Rare Single Barrel (private barrel selection) from One Stop Wine and Liquors in Johnson City, TN. It’s easily on the best whiskeys I’ve drank in the last six months. It’s spectacular, but writing about it is pointless due to your chances of securing some. Even still, you probably have a better chance getting this than you do some of the others I’ve mentioned. That’s the problem with all this hoopla, and I don’t need to add to it.
Please consider this a glimpse into where things are going at Sour Mash Manifesto. I know it will allow me to provide more value to the whiskey loving community. Thank you again for visiting.
Happy New Year to you and yours and drink your whiskey!